AP Flowers

A light pink, abstract, symmetrical shape on a black background.
A simple black icon of a person with a star overlaying their chest, suggesting achievement or recognition. 
AP Flowers is a family-run florist dedicated to creating beautiful, long-lasting bouquets that bring warmth, joy and connection to every occasion.

With nationwide delivery and a deeply personal, customer-first ethos, the brand needed to feel both premium and heartfelt. I created an elegant, contemporary visual identity that balances sophistication with approachability, using rich, confident colours, refined typography and soft floral detailing to reflect the quality of the arrangements and the care behind them. The branding was designed to work seamlessly across packaging, print and digital touchpoints, helping AP Flowers stand out as a florist that delivers not just flowers, but meaningful moments. 

Brand Energy: Thoughtful • Trustworthy • Heartfelt • Premium • Elegant • Warm

Project: Florist Brand

Package: Look at Me

A teal star-shaped plush toy with black eyes and a black mouth, sitting on a white surface.
A beige, four-pointed star-shaped object with rounded edges.
A pink, four-pointed star-shaped object with rounded edges and a black background.
Logo for ap flowers, a florist established in 1976, featuring a beige flower icon above the beige text on a dark teal background. New brand identity for a florist
A person holding a brown paper-wrapped bouquet of white roses, with a blue seal sticker that reads "AP Flowers Florist" and features a white flower icon, on a wooden surface. A mock up design to showcase the new brand identity for this florist
A circular brand logo with a dark blue background and beige text that reads 'AP Flowers Florist' around the perimeter. In the center, there's a stylized monogram of the letters 'a' and 'p' in beige.
A branded flower cart with a blue canopy that says 'ap flowers' and 'Florist since 1976', decorated with beige flowers logo. It is filled with various flowers and plants including hydrangeas and greenery. This is a mock up to showcase the rebrand
A box of yellow flowers with green leaves, partly covered with a white paper, inside a teal cardboard box that reads 'AP Flowers Florist Since 1975' in the new branding
A promotional flyer for AP Flowers Florist offering 10% off the first order and a QR code, with a background pattern of beige flowers on a blue background, and a circular floral logo. Branded stationery in the new branding
Colorful bouquet of pink, yellow, orange, and white flowers with green leaves, wrapped in brown paper, for a flower shop named 'ap flowers' established since 1975. Using new branding
Round sign hanging outside a building with a black metal bracket, featuring a large flower graphic and the text 'A Flower Flowers Florist' around the edge. Showcasing the florists new brand identity
Computer monitor displaying an online flower shop website with various flower arrangements and prices. A mock up showing the new brand design for this business
Logomark with pink stylized lowercase 'a', 'p', and 't' letters on a dark teal background as part of the rebrand for this florist
Pink and white mixed flower bouquet in a blue shopping bag marked "ap flowers" with a small flower logo and the text "FLORIST SINCE 1975". Mock up showcasing the strategic branding for this florist
A dark teal business card and flyer for a florist called 'ap flowers'. The flyer asks, 'Love your flowers?' and includes a QR code, review stars, and social media icons. This is part of a new brand design for this florist
Storefront of a flower shop named 'ap flowers' with a sign indicating it has been a florist since 1975. The shop window is decorated with painted leaves and flowers, and outside are a potted plant, a small table with two chairs, and a chalkboard sign advertising fresh flowers.
Repeating pattern with beige flower and cursive letter 'p' on a blue background. Part of the rebrand brand assets
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“Wow thank you so so much! I absolutely love it! It’s everything I could have wanted and more! You are so talented! I can’t stop smiling!”

Melanie, AP Flowers

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