EMpowered with Emily Mallender

A four-pointed star-shaped cookie or biscuit.
A pink, star-shaped abstract object on a black background. 
EmPowered with Emily Mallender is a bold, feel-good brand built to help ambitious women create businesses that deliver both success and freedom.

Emily’s work blends strategy, mindset and marketing, so the brand needed to feel empowering without tipping into corporate or overly “coached”. I designed a vibrant, feminine-yet-confident identity that reflects energy, optimism and self-belief, using warm, uplifting colours, expressive typography and playful graphic elements to mirror the transformation Emily creates for her clients. The visual system was built to work seamlessly across coaching programmes, memberships, digital products and live events, giving EMpowered a recognisable, flexible brand that grows alongside Emily’s expanding business, while always reinforcing her core message: you get to build success on your own terms. 

Brand Energy: Feminine • Growth • Modern • Approachable • Empowering • Confident

Project: Female Business Coach

Package: Brand Me Brilliant

A light pink, four-lobed abstract shape on a transparent background.
An abstract orange and black star-shaped graphic on a white background.
A minimalist teal star-shaped icon on a white background.
Pink background with a logo featuring an open book and rays, and text "Emily Mallender Business Coach & International Speaker".
A beige cloth tote bag with the words "Em Believe in You" printed on it in pink and orange, resting on a pink background with white stars, lightning bolts, and circles. An orange banner across the top left corner reads "Business Coach & International Speaker." A circular badge in the bottom right corner says "Embrace Empowered With" surrounding an orange stylized flower.
Stack of two pink and white binders labeled "The EMpowered Business Method 16-week programme workbook" with stylized lightning bolt and circular logo on the covers, placed on a pastel background with abstract shapes.
A woman with blonde hair in a gold blazer dress smiling in a decorated room with plants and a fireplace, promoting the 'Empowered with Emily Mallender' podcast.
The image features a coral background with the word "Em" written in a white script font, along with a small purple starburst design.
Instagram post promoting a free digital planner for a motivational month, featuring pink and peach tones, a laptop image, and icons for liking, commenting, sharing, and saving.
Female Business Coach Branding and Social media template
Collage of social media posts featuring a blonde woman in stylish outfits, with motivational quotes about success and ambition, pink and orange backgrounds, and a pink circular logo with a white lightning bolt.
Female Business Coach Branding
Pink background with a pattern of lightning bolts, stars, and circular burst shapes. In the center, a white circle with pink radial lines and the text "ALLY UNDER EMPOWERED WITH" encircling the lines.
Business card and pink box for Emily Mallender, a business coach and international speaker, with QR code, website, and social media information, against a pink background with decorative icons.
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“Lauren is one of those designers you keep for life she exceeds expectations every single time. She doesn’t just design, she understands strategy, positioning and how a brand needs to feel as well as look. I trust her completely, and I wouldn’t hesitate to recommend her to anyone serious about their business.”

Emily, Empowered with Emily Mallender

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