Grace and Grit Pilates

Project:

Pilates Brand

Look at Me

BRAND ENERGY:

Optimistic

Elegant

Authentic

Fun

Empowering 

Friendly

Grace & Grit Pilates is a clinical Pilates specialist offering private in-home sessions and equipment-based studio work for people of all ages, abilities and life stages.

With clients ranging from those new to movement to those recovering from injuries, the brand needed to communicate both compassion and strength, professionalism without intimidation. 

I created a refined, grounded visual identity that balances softness with confidence, using elegant typography, earthy tones and considered graphic details to reflect both care and resilience. The branding was designed to flex alongside clients’ journeys, just as the sessions do, working just as well for rehabilitation, ongoing support or progression into regular fitness helping Grace & Grit present a calm, trustworthy and empowering presence across every touchpoint. 

BACK TO PORTFOLIO

 “Lauren was able to dive in and pull out exactly how I wanted my business to be represented. She was incredibly patient throughout the process, and nothing was ever too much of a problem. I feel far more confident promoting my business after working with her and cannot recommend her services enough.”

Grace and Grit Pilates

CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY CREATIVE DESIGN BRANDING STATIONERY