Grace and Grit Pilates

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Grace & Grit Pilates is a clinical Pilates specialist offering private in-home sessions and equipment-based studio work for people of all ages, abilities and life stages.

With clients ranging from those new to movement to those recovering from injuries, the brand needed to communicate both compassion and strength, professionalism without intimidation. 

I created a refined, grounded visual identity that balances softness with confidence, using elegant typography, earthy tones and considered graphic details to reflect both care and resilience. The branding was designed to flex alongside clients’ journeys, just as the sessions do, working just as well for rehabilitation, ongoing support or progression into regular fitness helping Grace & Grit present a calm, trustworthy and empowering presence across every touchpoint. 

Brand Energy: Optimistic • Empowering • Friendly • Elegant • Authentic • Fun

Project: Pilates Brand

Package: Look at Me

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Branding guidelines for Grace and Grit Pilates, including logos, instructional diagrams, and social media layouts.
A yoga mat with a pink textured surface and a green paper band labeled 'grace and grit' with white illustrations of people doing yoga poses, placed on a background with the words 'SPACE AND PILATES' in gold.
A white signboard outside a building advertising classical Pilates classes, group sessions, and rehabilitation, with a green bench in front and potted plants around.
Pilates reformer machines in a Pilates studio, with one machine in the foreground and another in the background, featuring resistance straps, pulleys, and foam pads, with a logo reading 'Grace and Grit Pilates' on the wall.
Instagram profile page for Grace and Grit Pilates, showcasing various posts about classes, events, reviews, and tutorials on a smartphone screen against a branded background with illustrations of Pilates exercises and the logo.
Design with the words "Pilates, Grace and Grit" in various sizes and colors, with line art illustrations of Pilates exercises, and circular logos reading "Grace and Grit Pilates, Specialist Pilates Studio."
Person carrying a large beige tote bag with the words 'Grace and Grit Pilates' printed in brown, along with the initials 'gG' and minimal line art of a face. The person is wearing a white shirt and a watch.
Pattern with line drawings of Pilates exercises, rolled yoga mat, and circular logo with "g" and "G", with text "Grace and Grit Pilates" on a dark green background.
Close-up of a person's legs and feet in a yoga pose on a mat, with a logo in the foreground that reads 'Grace and Grit Pilates' and a stylized outline of a person performing an inverted pose.
Logo with monogram 'gG' surrounded by the phrase 'Grace and Grit Pilates' on a brown background.
Collage of Instagram posts about Pilates equipment and exercises from Grace and Grit Pilates, including descriptions of the Cadillac Tower, Ladder Barrel, Wunda Chair, and Trapeze Table, with some posts featuring a smiling woman providing information.
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 “Lauren was able to dive in and pull out exactly how I wanted my business to be represented. She was incredibly patient throughout the process, and nothing was ever too much of a problem. I feel far more confident promoting my business after working with her and cannot recommend her services enough.”

Grace and Grit Pilates

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