The Home Detox

Illustration of a smiling face with a star-shaped nose wearing a party hat.
A light pink and gray abstract shape on a white background 
The Home Detox is a premium home-organisation and styling service built around the idea that beautifully organised spaces create calmer, more joyful lives.

Founded by Stacey, the brand needed to feel refined, trustworthy and deeply personal, reflecting both her eye for detail and the care she brings to every home. I created an elegant, minimal visual identity using soft neutrals, sophisticated typography and plenty of breathing space, allowing the brand to feel calm, confident and aspirational without being cold. The branding was designed to work seamlessly across digital platforms, social media and client touchpoints, helping The Home Detox communicate clarity, professionalism and effortless style while reinforcing Stacey’s commitment to thoughtful, life-enhancing design. 

Brand Energy: Premium • Trustworthy • Refined • Nurturing • Calm • Intentional

Project: Lifestyle Brand

Package: Start Me Up

A teal star-shaped object centered on a white background
A beige star-shaped cookie on a black background.
A pink, star-shaped decorative object with a hollow center
Woman holding a bouquet of white flowers in front of a mirror in a bright, modern home. Brand Identity for The Home Detox
A logomark with a beige background featuring a stylized monogram of the letters H, I, D in white. This is part of The Home Detox's new brand identity
A promotional image for The Home Detox website featuring shelves of organized jars and bottles of various home cleaning and detox products. Showcasing their new brand identity
Person holding a white mug over a coffee table with a large book titled 'The Art of Home' and another book titled 'Live Beautiful' on it, with a background of a cozy, well-lit room. Part of the new brand design for The Home Detox
A smartphone held in a person's hand displays an Instagram profile for 'thehomedetox,' which includes home organization and styling posts, with the tagline on the side 'Creating beautiful organized spaces for effortless living.'
Organized pantry shelf with labeled jars of pasta, rice, quinoa, and spices in glass jars with wooden lids, and ceramic containers and serving ware. An example of their new branding in use
A woman with long blonde hair holding a woven basket with white cloth storage sleeves, standing indoors near large windows with a view of outdoor greenery. An example of their new branding in use.
Screenshot of a website for The Home Detox, showcasing interior design images of a living room, kitchen, and bedroom with the new brand design
A bedroom with a bed, beige blanket, white and striped pillows, wooden nightstand with drawers, wooden flooring, and a patterned rug. Overlaid text reads 'The Home Detox: How to Organize Your Home.' in the new brand design.
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“Bringing Lauren on board has been the best decision I’ve made for The Home Detox. I’m genuinely so pleased with the results. Having clear brand guidelines and a structured, cohesive look has given me the clarity and confidence to move forward with ease and purpose.”

Stacey, The Home Detox

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