The Lane Bakery 

The Lane Bakery is the sister brand to The Lane Restaurant, created to bring the same warmth, quality and personality into a dedicated space for cakes, bakes and coffee.

The bakery needed to feel like a natural extension of the original brand while standing confidently on its own. I designed a clean, friendly identity that balances artisan charm with modern simplicity, using soft, neutral tones, bold typography and playful details to reflect both the handcrafted nature of the products and the welcoming in-store experience. The branding was built to work across packaging, signage, loyalty cards and print, helping The Lane Bakery feel instantly recognisable, joyful and rooted in the local community.