The Lane Bakery

A black background with an orange star-shaped object in the center.
A pink, four-lobed shape resembling a decorative or abstract design on a black background. 
The Lane Bakery is the sister brand to The Lane Restaurant, created to bring the same warmth, quality and personality into a dedicated space for cakes, bakes and coffee.

The bakery needed to feel like a natural extension of the original brand while standing confidently on its own. I designed a clean, friendly identity that balances artisan charm with modern simplicity, using soft, neutral tones, bold typography and playful details to reflect both the handcrafted nature of the products and the welcoming in-store experience. The branding was built to work across packaging, signage, loyalty cards and print, helping The Lane Bakery feel instantly recognisable, joyful and rooted in the local community. 

Brand Energy: Relaxed • Bold • Calm • Simple • Modern • Classic

Project: Bakery Brand

Package: Brand Me Brilliant

A turquoise star-shaped icon centered on a white background.
A star-shaped cookie or biscuit
A pink, four-lobed shape with rounded edges on a black background.
A person holding a layered cake with white and pink icing, topped with whipped cream and fresh strawberries. Overlaid text reads 'the LANE BAKERY' with smaller text underneath stating 'CAKES | BAKES | COFFEE'.
A person holding a clear plastic cup with a layered drink consisting of red fruit at the bottom, followed by green, then a creamy white layer. The cup has a sticker that reads 'the LANE BAKERY' with smaller text 'cakes, bakes, coffee.' The person has a small triangle tattoo on their wrist and light-colored manicured nails.
Two brown bakery boxes from The Lane Bakery with the message, "You totally deserve this." Several gift vouchers and business cards for The Lane Bakery, a bakery offering cakes, baked goods, and coffee, are also visible.
Two business cards for The Lane Bakery, one with the bakery's name and products on a beige background, and another promoting a promotional offer with cake illustrations and a free product stamp.
Exterior of the Lane Bakery with a sidewalk sign advertising celebration cakes, with outdoor tables and flowers outside the shop.
Close-up of a layered dessert bar with chocolate on top, caramel and nuts in the middle, and a dark cookie base, placed on a paper surface with the text 'the ONE' partially visible.
A collage of promotional social media posts from The Lane Bakery advertising celebration cakes, cookie postal boxes, discounts on whole cake orders, and customer testimonials.
Three folded menus for The Lane Bakery, featuring cakes, brownies, and cupcakes, with images of cakes and cupcake displays, and the bakery's logo and contact information.
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“I can’t recommend Lauren enough, she’s been amazing, and we are so grateful for all her work. She’s been fantastic.”

Anna, The Lane Bakery

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