The Lane Restaurant

The Lane is a much-loved, independent restaurant in Deal, known for its homemade burgers, indulgent afternoon teas and relaxed, welcoming atmosphere. The brand needed to reflect its laid-back personality while still feeling polished and professional.

I created a clean, modern identity with a soft, neutral colour palette and simple but characterful typography, allowing the food and the experience to take centre stage. Subtle illustrations and flexible logo variations give the brand warmth and personality across everything from signage and menus to takeaway cups and social media, helping The Lane feel familiar, friendly and instantly recognisable in a busy high-street setting. 

Illustration of a tan star-shaped object with rounded edges, positioned at the center of a black background.
Pink, star-shaped decorative object on a gray background

Brand Energy: Calm • Bold • Relaxed • Simple • Modern • Classic

Project: Restaurant Brand

Package: Brand Me Brilliant

Simple graphic of a teal star-shaped icon with a rounded top and pointed bottom.
Orange four-pointed star shape on a black background
A pink, four-lobed abstract shape on a light purple background.
Logo for the restaurant 'The Lane' with the text 'the LANE RESTAURANT' in black font on a light background.
A person holding a menu at a restaurant, showing food options for brunch and sandwiches.
The storefront sign reads 'the' in small letters and 'LANE' in large capital letters above the glass window. The background features a brick building and reflections of nearby shops and street scene.
Collection of circular stickers with the logo of "The Lane" restaurant, showing different designs and colors including green and white, with variations of text like "EST 2014" and "Fed and Watered".
A close-up of a plated dish with avocado, sour cream, and microgreens on toast at The Lane Restaurant.
A promotional card from The Lane restaurant offering a free drink. The card features icons of coffee cups and the tagline 'Have a Drink on Us'. Another card with The Lane restaurant's logo is also visible.
A sidewalk sandwich board sign outside a restaurant announcing that the restaurant, The Lane, is open for food, coffee, and cocktails.
A smartphone displaying an Instagram profile for The LANE restaurant with various food and drink photos. Three Instagram post previews are visible, including a testimonial and music event advertisement.
A plate of food with grilled chicken, roasted vegetables, and greens, with a circular overlay of text that reads 'the LANE, the restaurant by the lane, established 2014'.
Person holding a coffee cup with 'the LANE RESTAURANT' logo, wearing a black leather jacket and hat, smiling.
Multiple gift vouchers and restaurant branding materials for The Lane restaurant featuring illustrated food and drink items.
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“Lauren is an absolute dream to work with. She somehow manages to take my constant stream of ideas, tweaks, and last-minute requests in her stride, and always turns work around incredibly quickly without ever compromising on quality. Her creativity, patience, and professionalism make every project feel effortless. Thank you Lauren!”

Anna, The Lane Restaurant

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