The Pavilion

A pink, abstract, cross-shaped object on a light background.
gold star
A teal star-shaped object on a black background 
The Pavilion was created as a warm, welcoming community hub for families, outdoor enthusiasts and locals of all ages, a place to relax, connect and enjoy good food and great company.

With such a wide audience, the brand needed to feel inclusive, flexible and full of personality while still looking polished and professional. I developed a visual identity rooted in nature and togetherness, using rich, earthy tones, soft textures and friendly typography to reflect the surrounding forest setting and the relaxed, social atmosphere inside. The branding was designed to work seamlessly across menus, signage, events, digital content and merchandise, giving The Pavilion a strong, recognisable look helping the space feel cohesive, memorable and genuinely inviting. 

Brand Energy: Authentic • Welcoming • Comforting • Friendly • Inclusive • Refined Rustic

Project: Restaurant and Bar Brand

Package: Brand Me Brilliant

Orange star-shaped dog treat on a black background.
A light pink abstract shape with a symmetrical, rounded design on a black background.
Logo for the Pavilion with the tagline 'Relax. Connect. Enjoy.' on a dark green background decorated with icons of coffee cups, sandwiches, trees, and utensils.
Three promotional Instagram posts for The Pavilion, each featuring different images and branding, with the tagline 'Relax. Connect. Enjoy.' at the top and bottom.
Four coffee drinks on a wooden table with a vase of flowers outside. A sticker with a fork, knife, and text 'Connect. Relax. Enjoy.' is overlayed on the image.
Branding for a restaurant/cafe. A person holding a green paper coffee cup with a black lid. The cup has the text 'The Pavilion' and 'Relax. Connect. Enjoy. EST 2000' printed on it. The background is foggy and outdoors.
Color palette overlays on a forest background. The palette includes forest green, sage green, terracotta, off white, dusky gold, and dusky peach.
Two glasses of iced coffee with straws on a wooden table in a cozy cafe with plants and metal shelves in the background.
A table with a menu from The Pavilion, a plate of Indian food including naan bread, curry, and rice.
A circular logo with a pink monogram of the letters 'E' and 'P' surrounded by a ring of text reading 'Enjoy. Relax. Connect. Enjoy. Relax. Connect.' on a dark green background with subtle wood grain texture.
Smartphone displaying a restaurant's website with food images and menu options, placed on a green surface with a circular sticker featuring the company logo and the words 'Relax. Connect. Enjoy.'
Three social media posts for The Pavilion, a coffee shop or lounge, featuring interior images and a photo of three people enjoying coffee and desserts.
Buiness Card Branding Mock Up for The Pavilion, a cafe and restaurant
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“Working with Lauren on our branding was one of the best decisions we made for our business. She took the time to understand our vision and goals and translated them into a brand that feels authentic and uniquely “us.” Her attention to detail, and clear communication made the entire process smooth and enjoyable.

We’ve received so many compliments on our branding. We couldn’t recommend her more highly.”

The Pavilion

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