This Is Tuition is a specialist education service supporting primary and secondary aged children to turn obstacles into opportunities and rediscover confidence in learning.

With such an emotional, trust-led audience of parents and children, the brand needed to feel reassuring, positive and professional yet playful to inspire and encourage. I created a bright, nurturing visual identity that balances educational credibility with warmth and optimism, using friendly typography, confident colour and playful graphic elements to reflect growth, curiosity and self-belief. The branding was designed to work across digital platforms, resources and communications, helping parents feel supported and children feel encouraged while clearly positioning This Is Tuition as a safe, expert-led service that builds skills, independence and a lifelong love of learning.