Willowbank Generation

Project:

Outdoor Learning Brand

Look at Me

BRAND ENERGY:

Inspirational

Encouraging

Friendly

Nurturing

Fun

Optimistic

Willowbank Generation is an outdoor learning initiative that nurtures young minds through hands-on, nature-led experiences inspired by scouting, camping and life skills.

The brand needed to balance education with adventure, while feeling warm, safe and inclusive. I created a bold, playful visual identity using rich outdoor-inspired colours, characterful typography and illustrated icons that nod to badges (think scouts!), exploration and the great outdoors. The branding gives Willowbank Generation a joyful, recognisable presence that supports its mission to empower children through meaningful outdoor learning.

BACK TO PORTFOLIO

“Really really love our new branding! We love the themes and styling and the overall look, it’s amazing and really sums up our business model.”

Elizabeth, Willowbank Generation

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